Generation Shift in India

I thought about penning down my observations about how spending patterns are fast changing for the Indian consumer. There has been a radical shift in how the Indian consumer spends today compared to say our parents generation. A lot has changed in India over the last decade or so with globalization and this will continue in the foreseeable future too. For anyone who was born in a middle class family in the 80's would know exactly what I'm trying to say here. The youngsters today are more Brand conscious than ever. With Jobs easier to find and the rise in the disposable and discretionary incomes along with the availability of easy credit and the desire for a better life have led to the spending levels rise faster than ever.
These are one way irreversible changes and the future generations would expect much more from their lives in terms of the living standards, their lifestyles and comfort than what the earlier generations did.
For me, who grew up in the 90's and like all the people of my generation, we have been a witness to this transition and can relate to how the expectations have changed over the years. What today's kids consider as their birthright today were once a luxury for the generation before.
The rise in wealth and the living standards that we are seeing today are positive in my opinion and I hope these percolate to people belonging to all the different strata of society and we have inclusive growth with better lives for all the people in the coming generations.